Though Chrysler’s sales outside North America account for only 8% of group volume they continue on the up: export Jeep sales have grown 15% in 2007, and the brand is tops with 79,520 units sold to the end of October.
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International sales increased 14% (19,797 units) for the month and were up 18% for the year (196,626 units), the 29th consecutive month of increases.
Markets with a growing auto industry have been promising for Chrysler. So far this year, sales in regions such as Asia Pacific, Latin America and the Middle East have seen growth of 17%, 25% and 65% respectively. Increased sales in emerging markets, especially China, Brazil and Russia, have contributed significantly to growth outside North America.
Michael Manley, executive vice president – international sales, marketing and business development, said: “Our focus on growth is not only to increase sales internationally, but also to ensure that the growth is balanced among the company’s three brands.”
“The expanded portfolio for the Jeep brand has resulted in a sales increase of more than 10,000 units so far this year, and established it as the company’s highest volume brand outside North America,” added Thomas Hausch, vice president – international sales.
“Replacements for existing models, such as Grand Cherokee and Wrangler have been very well received; and this month we are launching the all-new Jeep Cherokee [Liberty] to international markets, which we believe will help the brand grow its global presence even further. Overall, with 197,000 units sold year to date, we have already surpassed the total calendar year sales for 2005, and Jeep has contributed significantly to this accomplishment.”
Sales slump claims Chrysler UK chief
