Toyota is planning to launch a new range of small cars in Europe from 2009.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


According to Handelsblatt, Toyota’s European head, Thierry Dombreval, said Toyota is expecting to sell around 70,000 units a year.


The new cars would be based on the IQ concept shown at the IAA in Frankfurt this year. The car would compete with the Volkswagen Up! Concept.


Volkswagen is planning to launch models based on the Up! Concept at the end of the decade.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact