The automotive industry faces the biggest single challenge in its history as
automakers move from traditional mechanical systems to products based on electronics,
according to David Johnston, president and CEO of power generation, conversion
and control systems maker Technologies M4.
Speaking at the fifth annual Global Automotive Technology Management Briefing in Lisbon, Johnston said the move to electric and hybrid electric vehicles will provide energy and environmental benefits to society that are indisputable. Electronic controls also enable safety improvements that are unachievable with more traditional mechanical systems.
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He noted that several car companies, including Toyota, Honda and Renault, already have taken the lead in developing and marketing hybrid electric vehicles.
“The different approaches being taken by manufacturers in Japan and North America are clear to investors and consumers alike,” Johnston said.
“Two years ago, there were nearly 25,000 electric and hybrid electric vehicles in Japan, compared with just 3,300 in the United States. Furthermore, industry experts estimate that there will be nearly 10 million ‘clean’ vehicles on roadways in Japan within the next 10 years.”
He urged car manufacturers throughout the world to take a more aggressive and responsible leadership role in the introduction “of electrical power and electronic controls for cleaner, safer and more energy-efficient transportation.”
“The encouraging market response from consumers, investors and regulators to recent hybrid vehicle offerings indicates that car buyers are ready to accept an entirely new generation of vehicles,” Johnston said.
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