Toyota has announced plans to give its Japanese dealerships a makeover, according to Dow Jones.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Interior and exterior signs will be redesigned to reflect the values of each of its three channels – Toyota, Toyopet and Toyota Corolla – and each channel will receive a new logo.
The redesign will help clarify the responsibility of each channel, i.e. the Toyota channel will be responsible for sales of Toyota luxury models, the Toyopet channel will be in change of sales of Toyota mid-size models, while the “Toyota Corolla” channel will focus on compact models.
Last year Toyota introduced its Lexus brand in Japan, but Lexus sales at home have reportedly been slow.
