Volkswagen UK is making a number of changes to its product ranges, reducing the number of vehicle engine, trim and specification combinations and hence simplifying choice for customers.
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The move comes a few months after used car buyers guide and residual value specialist Eurotax Glass’s commented on the sheer number of different models available on the UK market.
VW UK said there currently are almost 10,000 build combinations available to order when taking into consideration models, trims, colours and upholsteries.
“This is being reduced considerably but has been done in a way that will not affect customers as the deleted derivatives are those with an extremely low take-up,” the sales and marketing unit added, stressing that the Fox, Eos, Jetta and Touareg model ranges have not been rationalised as they have been recently launched or updated.
Perusal of the list shows a purging of such items as white exterior paint and beige interiors not popular with UK buyers. A number of engine/trim level combinations have also been axed.
