Western European car sales in April reached 1.2m units, an eye-opening decrease of 6.8% in comparison to the same month in 2005. The last sales month that reported a 6.8% drop in sales was January 2003, according to forecaster CSM Worldwide.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
In Q1 2006, sales were strong and posted a 3.5% growth rate year-over-year. In fact, sales in March 2006 reached 1.72m units, resulting in the strongest March since 2000. Given the strong demand during the first quarter, CSM Worldwide expects Q2 2006 demand to slow down and realign the sales trend in order to achieve a slight increase by year-end.
As a result, four-month accumulated sales across the region reached 5.16m units, rising 0.9% year-over-year.
Looking forward, the Western European SAAR (seasonally adjusted annualised selling rate) indicates full-year passenger car sales reaching 14.6m units, a stable increase over last year’s results that were strong during Q2 and Q3 before losing steam in the final quarter of 2005.
April saw disappointing results in the largest markets: France, Germany, Italy, Spain and the United Kingdom. Aggregated demand in the big five markets reported 80,000 fewer units vs. last April, down 7.9%. As a result, four-month accumulated sales are on par in comparison to last year, as sales stagnation settles, slightly down 0.04%.
Demand in Germany has been increasing since April 2004, despite stumbling toward the end of 2005. However, April 2006 sales decreased 7.9%, balancing strong March sales, up 8%, and as a result: year-to-date sales are rising 2.1% over last year. The full-year selling rate projects the market toward 3.45m units, up 3.3% vs. 2005.
Sales in Spain dropped 10.5% in April after an unexpected rise of 8.3% in March, contributing toward a negative growth rate of 0.9% year-over-year. The market had been strong since Q2 2003, and the foreseeable slow down from Q4 2005 onward is expected to materialise throughout the year. Full-year sales target is 1.5m units, down 1.4% vs. 2005.
Present-year demand in France had been promising at the start of the year, however April sales dropped 6.7% and year-to-date demand continues to struggle, down 1.8% over last year. Looking beyond the present-day social unrest, 2Q 2006 will prove to be a difficult period in comparison to last year’s 7.2% registered growth over 2003. The full-year selling rate projects the market toward 2.07m units, up 0.6% vs. 2005.
The car market in Italy has reported strong demand in 2006. New domestic model launches and high optimism with regards to parliamentary elections have paved the way to recovering vehicle sales. Year-to-date sales continue to increase at 5.0%, despite experiencing a setback in April, down 6.3%. The full-year selling rate suggests the market will report sales of 2.34m units, confirming an optimistic full year outlook, up 4.2%.
Lastly, in the UK, car sales continue to experience a steeper downward-cyclical trend in comparison to the region’s larger markets. Sales have clearly slowed since 2Q 2004, posting negative growth rates over eight consecutive quarters following four years of consecutive growth. Car sales slumped 9.1% in April, following an acceptable March that commenced the upgrade of new registration plates. The full-year selling rate projects the market toward 2.24m units, down 8.3% vs. 2005.
Other markets reporting positive year-over-year demand are: Belgium (16.7%), Ireland (7.0%), Denmark (6.9%) and the Netherlands (2.6%).
