Volkswagen is considering building the Passat in Mexico, according to sources in Germany. The weak dollar versus the euro is prompting Volkswagen to move more US-bound vehicle production into the NAFTA area.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


A rise in the value of the euro to above US$1.25 has triggered the change of strategy on Passat.


Volkswagen currently only assembles the Passat in Germany, at its Emden plant. Cars are exported globally from there. By producing in Mexico for the North American market Volkswagen could lower its foreign exchange risk.


Reinhard Jung, head of production for the Volkswagen brand told Automotive News last week that any time the euro’s value rises above US$1.25 it is a financial strain for Volkswagen.


Passat production in Mexico would be likely to start by the end of the decade, sources in Volkswagen say.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact