Japanese brands have continued to dominate customer satisfaction rankings while UK-built vehicles are being particularly well received.
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British brands MINI and Jaguar ranked within the top ten nameplates in JD Power and Associates and What Car?’s latest report on customer satisfaction ratings.
Four of the top ten most-satisfying car models were also built in Britain, including the Honda Civic, Toyota Avensis, Toyota Corolla and Jaguar S-Type.
Lexus topped the nameplate rankings for a sixth consecutive year with a customer satisfaction score of 873 index points on a 1,000-point scale. Honda (848), Škoda (842) and Toyota (838), respectively, followed the Japanese brand.
“Despite the recent, well-documented problems faced by the UK car manufacturing industry, Britain continues to build great cars,” said David Motton, editor of What Car? magazine. “ While Lexus continues to set the benchmark for customer satisfaction, it is encouraging to see British brands such as MINI and Jaguar performing strongly, signifying that with the right investment and management, British-built vehicles can be a pleasure to own.”
Mercedes-Benz, Hyundai, Volkswagen and Subaru showed strong improvement in overall customer satisfaction among brands performing above average, according to the report.
“Over the past year, customer satisfaction across the industry has improved by 5 index points,” said Frank Parisi, director of European automotive research at JD Power and Associates. “The main reason for this is a substantial improvement in satisfaction with the performance of the UK’s car dealers when the customer takes their car in to be serviced or repaired. This year, 24 of the 30 ranked brands have shown an improvement in this area which is a very encouraging trend”
