Honda Motor has incorporated a new Indian subsidiary, Honda Digital Innovation India (HDII), to consolidate and expand its digital services across the country’s automobile sectors.
The company said the new subsidiary will use digital technologies and customer data produced through Honda’s motorcycle and automobile operations in India, which it described as a strategically important future growth market.
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HDII will work on increasing the “value” of Honda’s mobility products and services while supporting the company’s wider business expansion in India.
According to Honda, the subsidiary will build a digital platform to tackle mobility-related challenges in India and establish an integrated mobility ecosystem connecting Honda motorcycles, automobiles and digital services.
Its activities will include broadening customer touchpoints through digital customer experiences by combining digital marketing operations that are currently handled separately by Honda’s motorcycle and automobile businesses in India.
Honda said this effort is intended to back sales growth through seamless digital experiences for customers.
HDII will also use customer and mobility data to build a Honda-specific mobility ecosystem that supports both product sales and mobility-related services in India.
In its statement, the company said: “Through HDII, Honda will pursue co-creation with India’s globally recognised AI technologies and abundant digital talents.”
Honda said HDII plans to extend existing services from its motorcycle and automobile businesses into a new digital service application and jointly develop digital solutions for Honda.
The company said the establishment of HDII is part of its strategy to reinforce its presence in India by integrating digital technologies with its existing automotive and motorcycle businesses.
In its latest financial result, Honda Motor recorded its first operating loss since its public listing in 1957 in FY25, which ended in March 2026.
The company posted an operating loss of Y414.3bn ($2.61bn), compared with an operating profit of Y1.21tn in the previous fiscal year.
It also reported a net loss of Y423.9bn, against net profit of JPY 835.8bn a year earlier.
Honda reported a 2.2% fall in global revenues to Y21.79tn.
