Hans De Jaeger is appointed Operating Executive for the Regional Unit of Europe, Africa & Middle East, and President and Director of Honda Motor Europe
Honda has announced a series of senior leadership changes concerning its business in Europe, Africa and Middle East, effective from 1 April 2026.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Belgian Hans De Jaeger will take on responsibility as Operating Executive and Head of Regional Unit Europe, Africa and Middle East, and President and Director of Honda Motor Europe. Hans De Jaeger succeeds Katsuhisa Okuda, who will move into retirement following a distinguished career with Honda.
Hans De Jaeger is the first non-Japanese associate in Honda’s history to be appointed as a Regional leader.
Commenting on his appointment, Hans De Jaeger said: “It is an honour to take on this expanded responsibility, as the first non-Japanese regional lead, at such an important time for Honda in Europe, Africa and the Middle East.
“My focus will be on delivering sustainable growth by strengthening our existing product lines, developing new activities that respond to evolving customer needs, and improving profitability through greater efficiency.
“Underpinning all of this will be an unwavering commitment to outstanding Corporate Governance, ensuring Honda continues to operate with integrity, transparency and long-term resilience. I would also like to thank Okuda-san for his leadership and contribution to Honda Motor Europe. He leaves a strong foundation on which we will continue to build.”
Jean-Marc Streng will be appointed Senior Vice President, with responsibility for the European Automobile, Motorcycle, Power Products and Marine businesses, and the Business Transformation Office.
The wider European executive team remains unchanged. Ian Howells is Executive Vice President, responsible for Finance, Legal, Information Services, Corporate Communications and Regulatory Affairs. Can Eroskay is Vice President, responsible for Customer Service, Customer Engagement, Energy & Hydrogen and Digital & Data divisions. Shu Sato is Managing Director, responsible for Honda’s business in the Africa & Middle East region.
