Taiwan’s new vehicle market declined by 20% to 22,043 units in February 2026 from 27,515 units in the same month of last year, according to registration data compiled by Taiwan’s Ministry of Transportation.
Vehicle sales last month were held back by fewer working days due to the timing of the Lunar New Year holidays, which fell in February this year compared with January last year. The overall market remains sluggish, however, following a 10% decline to 414,436 units last year, despite a pick-up in consumer spending growth to 3.4% in the fourth quarter of last year.
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Vehicle sales in the first two months of 2026 declined almost 9% to 57,115 units from 62,579 units in the same period last year. Toyota continued to lead the market with sales falling by almost 9% to 19,274 units; while its Lexus division saw its sales fall by 26% to 4,499 units; Honda 4,193 units (+39%); China Motor 3,465 (-13%); Mercedes-Benz with 2,917 units (-39%); Ford 2,852 (+56%); Hyundai 2,519 (+12%); and Mitsubishi 2,382 (+27%).
Hotai Motor, the distributor of the Toyota, Lexus and Hino brands, said it expects the market to rebound moderately this year, by just over 6% to around 440,000 units. GlobalData is forecasting a 10% rebound in light vehicle sales to 429,000 units, following a 10% decline to 390,000 units in 2025.
