.

Japan’s Toyota Motor Corporation has reported a 4.8% year-on-year increase in global sales to 887,266 vehicles in January 2026, including its Daihatsu and Hino subsidiaries, with sales in Japan just slightly higher at 170,823 units while overseas sales increased by 5.9% to 716,443 units.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Sales of Toyota- and Lexus-branded vehicles combined increased by 4.7% to a record 822,577 units for the month, with a 2.7% decline in Japan to 123,065 units more than offset by a 6.1% increase in overseas sales to 699,512 units. Sales in North America rose by 7.5% to 205,582 units, driven by an 8.1% rise in the US to 176,853 units, while deliveries in Latin America (excluding Mexico) fell by 7.2% to 33,511 units. In Asia, excluding Japan, sales rose by 8.3% to 268,164 units, driven by strong growth in India, Thailand and Vietnam, while in Europe volumes increased by over 11% to 104,727 units.

Toyota and Lexus reported an 8.3% rise in global sales of electrified vehicles to 414,386 units in January, accounting for over 50% of total sales. Global sales of battery electric vehicles (BEVs) rose by 87% to 22,306 units, almost all of which were sold overseas, while sales of hybrid electric vehicles (HEVs) rose by 6% to 365,499 units.

Daihatsu’s global sales increased by 8.1% to 56,588 units in January, with sales in Japan growing by over 10% to 45,315 units, while overseas sales declined slightly to 11,273 units.

The group’s commercial vehicle unit, Hino Motors, reported a 7.6% decline in global sales to 8,101 units, with sales in Japan plunging by almost 16% to 2,443 units, while overseas sales declined by almost 3.6% to 5,658 units.