Japanese automaker Nissan Motor Company reported a 6.7% year-on-year decline in global sales to 272,782 vehicles in December 2025, including Nissan and Infiniti-branded models, down from 292,517 units in the same month last year, reflecting weaker domestic and overseas sales. Sales in Japan fell by 10% to 28,339 units during the month, while overseas sales declined by 6.4% to 244,443 units – with sales in Europe and China sharply lower.
In the whole of 2025, Nissan’s global sales fell by 4.4% to 3,202,137 units from 3,348,692 units in the previous year, with sales in Japan dropping by over 15% to 402,977 units, while overseas sales declined by 2.6% to 2,799,160 units.
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Sales in China declined by 6.3% to 653,024 units last year, while sales in Europe fell by 7.2% to 329,557 units. Deliveries in North America rose by 2.2% to 1,313,032 units, with US sales slightly higher at 926,153 units, while in Mexico sales rose by 7.6% to 275,662 units and in Canada volumes were up by 6.5% to 109,743 units. Sales in other markets combined fell by 6.3% to 503,547 units.
In terms of production, global volumes dropped by 5.7% to 2,950,035 units in 2025, with output in Japan falling by 14% to 565,444 units. Overseas volumes declined by 3.5% to 2,384,591 units, driven lower by a 7.4% drop in US output to 486,232 units, while production in China fell by 0.7% to 660,831 units and output in Mexico was down by 1.7% to 658,536 units. Production in the UK fell by 3.9% to 273,174 units.
Exports from Japan declined by over 17% to 329,415 units last year, with shipments to North America dropping by almost 29% to 136,643 units and exports to Europe plunging by over 36% to 38,470 units, while exports to other markets increased by 5.2% to 154,302 units.
