Netherlands-based carmaker Stellantis is lowering vehicle prices in France as it attempts to recover lost market share.
The company is reducing prices on Fiat, Opel and Peugeot models while reviewing operations worldwide.
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At a media event, as reported by Bloomberg, Xavier Duchemin, head of Stellantis in France, said a new deal had been launched for the Fiat Pandina at €9,990 ($11,973) under certain conditions.
He added that there are also cheaper leasing options for vehicles including the Peugeot 208 city car.
Petrol versions of the Opel Corsa have also been repriced, with the entry point cut to €15,900 from €20,900.
Chief executive officer Antonio Filosa, who assumed the role in June, has initiated price reductions across the group to stabilise brands such as Jeep and Peugeot after market share losses during the tenure of his predecessor, Carlos Tavares.
Filosa has outlined plans for billions of dollars of investment in the US, while Stellantis grapples with excess capacity in Europe and increasing competition from Chinese manufacturers.
The group runs twelve factories in France, and Filosa is expected to unveil a new strategic plan in the first half of the year.
Duchemin added that Stellantis is also seeking to expand its dealer network in Paris after previously pulling back from city centres.
Passenger car and van output in France climbed to 661,000 units last year, up from 569,000 in 2024, supported by stronger production at sites including Sochaux in eastern France, where the Peugeot 3008 and 5008 models are built.
Last December, Filosa argued that the European Commission’s updated vehicle emissions regulations do not provide a clear growth strategy for the EU car industry, making it more difficult for the group to justify additional investment in Europe.
He had earlier suggested that Stellantis might boost its European spending if the planned 2035 phase-out of petrol engines were relaxed.
