GM vice chairman and ‘product czar’ Bob Lutz told Reuters reporters in Paris that the Hummer brand needs more models.
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At present the brand consists of three models Hummer H2, H2 SUT and H3.
Lutz said it needs two or three more products to provide sufficient market coverage. One option is a pick-up, with ‘ample’ passenger space, said Lutz. Another option that has been mooted in the past is a small SUV that would compete with the Jeep Wrangler.
Reuters noted that, earlier this year, GM investor Kirk Kerkorian, who recently instigated alliance talks with Renault-Nissan, put pressure on GM management to consider spinning off Hummer.
But GM executives argued that the brand is performing well with sales up 50% this year, and it will therefore contribute positively to the company’s North American turnaround.
