Qualcomm Technologies and Samsung Electronics’ subsidiary Harman have announced a strategic partnership aimed at enhancing automotive cockpit technology.
This alliance seeks to integrate Harman’s automotive product portfolio with Qualcomm’s automotive computing to foster intelligent and contextual in-cabin experiences.
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By leveraging Qualcomm’s platform alongside Harman’s system architecture, the partnership is set to develop AI models capable of transforming the in-cabin environment.
These models are said to provide real-time situational awareness, advanced driver-assistance system (ADAS) visualisation, and empathetic user interfaces that can understand and react to the preferences, emotions, and contextual signals of vehicle occupants.
The computing power of Qualcomm will amplify the functionality of Harman’s offerings, including the Ready Engage system with its Luna AI avatar for natural and empathetic interaction, Ready Vision QVUE for augmented reality-enhanced visualisation, and Ready Care for AI-driven driver monitoring and customised interventions.
Harman’s architecture, which incorporates automotive and Internet of Things (IoT) technologies, is designed to create a personalised and connected in-cabin experience.
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By GlobalDataThe collaboration will focus on ensuring that Harman’s Ready lineup, a product suite, is compatible with Qualcomm’ Snapdragon Cockpit Elite platform.
Targeting the Chinese and European markets, where the demand for smart, connected, and responsive mobility solutions is on the rise, the AI-accelerated cockpit solutions will be powered by in-vehicle infotainment (IVI) system-on-chips (SoCs).
Moreover, Qualcomm and Harman are collaborating on scalable solutions for Harman’s Central Compute portfolio, utilising the Snapdragon Ride Flex SoC and Snapdragon Ride Elite platforms.
These platforms present a “central compute architecture” that allows for the simultaneous operation of mixed criticality workloads on a single SoC, which simplifies system design, lowers power consumption, and facilitates concurrent functionality between safety-critical ADAS and infotainment systems.
Harman SBU Intelligent Cockpit senior vice president Huibert Verhoeven said: “Consumer expectations for their vehicles are evolving as quickly as technology itself, and no one company alone can solve for that.
“Partnering with Qualcomm Technologies, we can deliver intelligent, intuitive experiences that continually improve, so the car feels as personal and enjoyable as your favourite device.”
In June 2025, Harman introduced the first in-vehicle display powered by Samsung’s Neo QLED technology in the new Tata Harrier EV.
