Before Ferrari, he held marketing positions with Virgin Cars, Porsche Cars GB, Lamborghini and TVR.
Pillar’s appointment follows the decision of Mark Tennant, marketing & PR director, to leave the prestige Volkswagen group-owned after nine years with the company “in pursuit of other interests”, Bentley said in a statement.
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Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Continental has secured the Window Displays Innovation Awardin the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.