Toyota Motor Corporation reported a 2.7% year-on-year rise in global group sales to 937,246 vehicles in June 2025, including its Daihatsu and Hino subsidiaries, driven by an 11.5% rebound in Japan to 179,925 units from weak levels a year earlier, while overseas sales rose by just 0.8% to 757,321 units. Sales in Japan last year were hit by extensive production stoppages at the group’s small car unit Daihatsu, due to a safety test rigging scandal.

In the first six months of 2025, Toyota’s global group sales increased by 7.4% to 5,544,880 units, with sales in Japan surging by over 27% to 1,049,027 units, while overseas sales increased by 3.6% to 4,495,853 units. The group is expected to have retained its title as the world’s largest vehicle manufacturer, with Volkswagen Group trailing in second place with first-half sales of 4.41 million units.

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Global sales of Toyota- and Lexus-branded vehicles increased by 5.5% to 5,159,282 units year-to-date, with sales in Japan rising by almost 13% to 768,445 units, while overseas sales rose by just over 4% to 4,390,837 units. Sales in North America increased by 4.2% to 1,438,982 units, while sales in Latin America (excluding Mexico) rose by 7% to 243,928 units. Sales in Asia (excluding Japan) rose by 5.4% to 1,544,055 units, reflecting strong growth in China, India, Vietnam, and the Philippines. In Europe, sales increased by just 1.4% to 612,007 units.

Toyota and Lexus reported a 19% rise in global sales of electrified vehicles to 2,492,321 units combined in the first six months of the year, accounting for over 48% of total sales. Sales of battery electric vehicles (BEVs) rose by 12% to 82,079 units, which were almost all sold overseas, while sales of hybrid electric vehicles (HEVs) rose by 17% to 2,233,048 units.

Daihatsu’s global sales rebounded by over 56% to 329,416 units year-to-date following last year’s production stoppages, with sales in Japan surging by 116% to 262,301 units, while overseas sales plunged by 25% to 67,115 units.

The group’s commercial vehicle unit, Hino Motors, reported a 5% drop in global sales to 56,182 units in this period, with sales in Japan falling by almost 10% to 18,281 units, while overseas sales declined by 3% to 37,901 units.

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