Kia Motors America (KMA) has added a fresh face to its vehicle lineup by unveiling the all-new 2007 Kia Rondo crossover at the Los Angeles Auto Show.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


A brand-new model for North America, Kia claims that Rondo encompasses Kia’s “Power to Surprise” tag line and fits perfectly into the company’s evolving image as a leader in safety and value.


“The all-new Rondo is a perfect addition to further Kia’s growth in the US market, and allows us to be even more competitive, especially in the ever-expanding crossover vehicle segment,” said Len Hunt, executive vice president and COO of KMA.


“By broadening our product selection, and with the news of our vehicles’ high level of comfort, quality and performance spreading throughout the industry, more consumers will be attracted to the Kia brand when considering a future vehicle purchase.”


The Rondo is Optima-based – sharing engine, transmission and chassis components with the new Optma.


It is available with either a 2.4-litre in-line four-cylinder engine or a 2.7-litre V6.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact