VW Group owned Porsche has reported a rise in the share of electrified vehicles sold in the first half (H1) of 2025, with 36.1% of the 146,391 vehicles delivered globally being either fully electric or plug-in hybrids.
The Macan model led this growth with a 15% increase in deliveries, followed by the Panamera with a 13% rise compared to the same period last year.
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Porsche delivered 45,137 Macan units in H1, with nearly 60% being the fully electric variant.
The combustion-engined Macan continues to be available outside the European Union (EU), with 19,253 units delivered.
North America remained Porsche’s largest sales region, delivering 43,577 vehicles, a 10% increase compared to H1 2024.
This was attributed to “higher product availability” and price protection from increased import tariffs.
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By GlobalDataThe Overseas and Emerging Markets also saw a 10% increase, with 30,158 vehicles delivered.
Europe (excluding Germany) and Germany saw decreases of 8% and 23%, respectively. These were said to be partly due to a “strong prior-year period” with catch-up effects from 2023.
Deliveries fell by 28% to 21,302 vehicles in China, attributed to “challenging market conditions” and intense competition.
The sports car, 911, saw a 9% decline in deliveries, while the 718 Boxster and 718 Cayman models saw a 12% decrease, affected by limited availability of models due to EU cybersecurity regulations.
The Taycan deliveries decreased by 6% to 8,302 units, and the Cayenne saw a 23% decrease to 41,873 units, partly due to “catch-up effects” from the last year.
Porsche Sales and Marketing board member Matthias Becker said: “We expect the environment to remain challenging. This makes it all the more important that we work closely with our sales regions to carefully balance supply and demand in line with our ‘value over volume’ strategy.
“The basis for this is our highly attractive and almost completely renewed product range, which excellently covers the very diverse customer requirements worldwide in terms of powertrain and equipment.”
In March 2025, the company announced its plans to decrease its workforce by nearly 3,900 positions to improve profitability.
