Toyota Motor Corporation reported a 7.5% year-on-year rise in global group sales to 955,532 vehicles in May 2025, including its Daihatsu and Hino subsidiaries, driven by a 14.5% rebound in Japan to 147,080 units from depressed levels a year earlier, while overseas sales rose by 6.4% to 808,452 units. Sales in Japan last year were hit by extensive production stoppages at the group’s small car unit Daihatsu, due to a safety test rigging scandal.
In the first five months of 2025, the group’s global sales increased by 8.4% to 4,607,634 units, with sales in Japan surging by over 31% to 869,102 units, while overseas sales increased by just over 4% to 3,738,532 units.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Global sales of Toyota- and Lexus-branded vehicles increased by 6.2% to 4,291,376 units year-to-date, with sales in Japan rising by 14% to 641,418 units, while overseas sales rose by 4% to 2,857,823 units. Sales in North America increased by 4.2% to 1,210,878 units, while sales in Latin America (excluding Mexico) rose by 9.8% to 202,247 units. Sales in Asia (excluding Japan) rose by 5.8% to 1,264,728 units, reflecting strong growth in China, India, Vietnam, and the Philippines. In Europe, sales increased by just 1.9% to 506,766 units.
Toyota and Lexus reported a 21% rise in global sales of electrified vehicles to 2,083,953 units combined in the first five months of the year, accounting for almost 49% of total sales. Sales of battery electric vehicles (BEVs) rose by 10% to 65,065 units, which were almost entirely delivered to overseas clients, while sales of hybrid electric vehicles (HEVs) rose by 19% to 1,871,993 units.
Daihatsu’s global sales rebounded by over 66% to 269,175 units year-to-date following last year’s production stoppages, with sales in Japan surging by 150% to 212,149 units, while overseas sales plunged by 26% to 57,026 units.
The group’s commercial vehicle unit, Hino Motors, reported a 3% drop in global sales to 47,083 units in this period, with sales in Japan falling by almost 6% to 15,535 units, while overseas sales declined by 2% to 31,548 units.
