China’s Xiaomi Corporation launched its eagerly anticipated YU7, its first battery-powered SUV model, a major milestone in the development of the consumer electronics giant’s automotive business. According to local reports, the automaker secured more than 200,000 confirmed orders for the new model within an hour of its launch, despite the fierce competition in the country’s battery electric vehicle (BEV) market.

The YU7 is positioned as a high-performance, high-spec luxury SUV, competing head-on with the Tesla Model Y, currently the best-selling battery-powered SUV model in China. It is available in three main variants:

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  • YU7 Standard ultra-long-range RWD, priced at CNY 253,500 (US$ 35,500)
  • YU7 Pro ultra-long-range AWD version, priced at CNY 279,900 (US$ 39,000)
  • YU7 Max, ultra-long-range high-performance AWD version, priced at CNY 329,900 (US$ 46,000)

The YU7 features the all-new Xiaomi HyperVision Panoramic Display as standard, which the company says employs a sophisticated triple Mini LED screen array utilizing “Panoramic Curved Projection Technology” to project comprehensive information onto the lower windshield area seamlessly — a visual setup that is between 2 and 3 times more expensive than a standard head-up display (HUD) system. Drivers benefit from optimally positioned speed and navigation projections within their natural field of vision. When turning, blind-spot images are displayed near the side mirrors.

The YU7 range is powered by an upgraded Xiaomi HyperEngine V6s Plus electric drive system, with maximum revs of 22,000 rpm, peak torque of 528 Nm, and peak power of 288 kW. The YU7 Max variant has a maximum power output of 690 PS, a maximum speed of 253 km/h, and accelerates from 0–100 km/h in just 3.2 seconds.

The Standard RWD model offers a range of 835 km of urban commuting on a single charge, or 1,000 km of long distance travel. It comes with a choice of lithium iron phosphate (LFP) and ternary lithium batteries.

The YU7 range features advanced assisted driving hardware, including the new generation NVIDIA DRIVE AGX Thor™ chip with 700 TOPS computing power, LiDAR, 4D millimeter-wave radar, 11 high-definition cameras, and 12 ultrasonic radars. Among these are seven ultra-clear anti-glare cameras equipped with ALD coating technology, effectively reducing glare and backlight interference.

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