Japanese automaker Nissan Motor Corporation reported a 6% year-on-year fall in global sales to 251,136 vehicles in January 2025, with domestic and overseas volumes both weaker. Sales in Japan fell by 3.3% to 39,682 units last month while overseas deliveries dropped by 6.4% to 211,454 units.
The main reason for the global decline was China, where sales plunged by almost 31% to 45,418 units as competition from domestic manufacturers continued to intensify. Sales in Europe fell by 2.6% to 30,175 units, while sales in “other” markets – mostly in Asia – fell by 6% to 39,827 units, with deliveries affected by last month’s Lunar New Year holidays.
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Sales in North America rose by over 10% to 96,034 units, with US volumes rising by 14% to 67,938 units, Mexico 20,367 units (+1.5%) and Canada units (+3.2%).
In terms of production, global volumes dropped by over 11% to 243,437 units, with output in Japan down by 4.5% at 52,112 units while overseas volumes dropped by 13% to 191,325 units.
The struggling automaker hopes to rekindle takeover talks with Honda Motor after negotiations were called off at the end of January when they failed to agree terms. The company is mulling replacing its CEO, Makoto Uchida, as called for by Honda as a pre-requisite for takeover talks to resume.
