Car and truck sales in Australia could top one million for the first time this year, motor industry boss Peter Sturrock said.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


According to Australian Associated Press (AAP) Strurrock, the chief executive of the Federal Chamber of Automotive Industries (FCAI), said that, with demand on target for the six-figure result, the economic fundamentals remained in place to sustain industry growth.


“There may be some softening towards the end of the year but if the trend continues we’ll get very close this year (to one million sales) and inevitably we’ll break it next year, assuming that pace is maintained,” he reportedly said.


AAP noted that last year vehicle sales topped 900,000 for the first time and after the first two months of 2004 demand was up a further 10%, suggesting the one million target was achievable.


Sturrock reportedly said a number of factors had fuelled the boom, including the strength of the economy, low interest rates and competitiveness among car producers and importers. A steady stream of well-priced new products had also proved attractive to buyers, driving the market forward.


“I don’t think there’s a risk of a downturn in any significant way,” Sturrock said, according to AAP, adding: “It may plateau a little, but I think we’re seeing the catch-up from 10 to 15 years ago.”


AAP said that early next week the industry will release official sales figures for March and Sturrock noted another strong month was expected.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact