Volkswagen Group owned luxury brand Bentley is bringing new meaning to the marketing term ‘brand stretch’ as it looks to embed itself in the lifestyles of high net worth individuals around the world, going well beyond simply selling its luxury cars.
Further to the recent opening in Dubai, Bentley Home is announcing further expansion with two new stores opening in Riyadh and Jeddah. It says the new stores will ‘showcase the latest collections alongside classics that celebrate the form and function of the luxury car marque’. These additions bring the total number of Bentley Home flagship stores worldwide to five, further cementing its ‘presence as a leader in luxury home furnishings’.
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Both stores are housed within Dar Al Arkan Interiors, described as Saudi Arabia’s premier luxury furniture destination. The Riyadh store is located on the Tahliya Street, while the Jeddah store occupies a prime position on King Abdul Aziz Road in the upscale Ash Shati district. The Bentley Home team has designed exclusive drive-up locations, reflecting the brand’s signature blend of craftsmanship, innovation, and elegance, it says.
Bentley says Bentley Home uses the finest materials and finishes. Designed, manufactured, and distributed by Luxury Living Group, Bentley Home now boasts locations in Milan, Jeddah, Dubai, and Riyadh (with two stores), alongside presence in seven Luxury Living stores across major cities including New York, Miami, Los Angeles, and Paris.
The new Saudi stores will offer an exclusive selection of Bentley Home’s most celebrated pieces, blending iconic classics with fresh designs from the 2024 collection, recently unveiled at Milan Design Week.
It says highlights include the Styal desk, a ‘masterpiece of design defined by its sensuous curves and perfectly balanced sideboard’; the Camden table, with contoured legs that ‘evoke strength and create a suspended tabletop effect for a dynamic interplay of lightness and elegance’; and the Thames coffee table, ‘embodying Bentley Home’s commitment to sustainable materials and skilled craftsmanship’. Also on display is the Dalston console, inspired by the rounded lines of vintage Bentley cars, and the Bayton sofa, whose sleek design ‘offers a glimpse into the refined Bentley Home universe’. The Chilton armchair reveals a ‘sense of dynamism through its sinuous, enveloping curves that flow seamlessly from the seat to the ground’.
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Andrea Gentilini, CEO of Luxury Living Group said: “We are thrilled to be launching our first Bentley Home showrooms in Saudi Arabia with a partner like Dar Al Arkan Interiors who has been reshaping the concept of space not only in the Kingdom but across the region. The collection we are bringing to the country represents the Bentley brand at its finest. Every piece benefits from the technical know-how and precision inherent in automotive design, where millimeters are crucial, and everything is engineered and detailed to the highest level. With Bentley Home, we further consolidate our position in the lifestyle sector as an iconic brand.”
Mohammed A. Al-Motawakil, COO of Dar Al Arkan, commented on the launch: “The opening of the Bentley Home showrooms marks a significant milestone for Dar Al Arkan Interiors as we continue to lead the luxury furniture market in Saudi Arabia. This collaboration not only introduces an iconic brand to one of the world’s fastest-growing luxury markets but also aligns with our vision of transforming living spaces into expressions of sophistication and exclusivity. With foreign investment accelerating and personal spending power on the rise, we are dedicated to enhancing the luxury landscape by offering exclusive pieces that embody the craftsmanship and design excellence for which Bentley is renowned worldwide.”
Ben Saltmer, Bentley Motors Product & Lifestyle Design Manager comments on the inspiration behind the new collection: “Bentley Home offers interiors that draw from the core design principle of the brand – confident surfaces, inspiring detail discoveries and harmonious proportions. The Bentley Home furniture adopts the same authentic materiality and bespoke possibilities seen in the vehicles. Bentley has always been a lifestyle brand, even back to the 1920s, the cars supported a life of innovation, craft, and the pursuit of perfection.”
