Mitsubishi Motors’ Chinese partner Hunan Changfeng Motor Co. aims to strengthen its ties with the struggling Japanese automaker, Hunan Chairman Li Jianxin said in an interview with Kyodo News.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Hunan wants to deepen its relationship with Mitsubishi Motors in such fields as production technology and capital, Li reportedly said.


Kyodo noted that Hunan last month started production and sales of the latest models of Mitsubishi Motors’ Pajero [Shogun; Montero] sport utility vehicle. Li was confident about expanding sales of the cars, saying the Pajero is well known among Chinese consumers.


Li reportedly said the quality of Mitsubishi cars made by Hunan has reached the same level as imported ones and it is eager to produce more models in the future as several Mitsubishi cars are competitive in the Chinese market.


But Li declined to name the particular Mitsubishi models that Hunan is planning to manufacture, Kyodo said.


Commenting on the possibility that Mitsubishi may raise its stake in Hunan from the current 16%, Li told Kyodo News the automaker would welcome such a move to strengthen their capital ties.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact