Ford and Lincoln Mercury will begin offering Sirius satellite radio as a factory installed option this summer for up to 21 vehicle lines. 

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Ford expects to generate up to one million subscribers for the service over the 2006 and 2007 model year periods.


Each vehicle sold with factory equipped satellite radio will include a six-month or longer subscription.


About 80% of Ford and Lincoln Mercury vehicles will have Sirius available as a factory installed option.

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