Ford and Lincoln Mercury will begin offering Sirius satellite radio as a factory installed option this summer for up to 21 vehicle lines.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Ford expects to generate up to one million subscribers for the service over the 2006 and 2007 model year periods.
Each vehicle sold with factory equipped satellite radio will include a six-month or longer subscription.
About 80% of Ford and Lincoln Mercury vehicles will have Sirius available as a factory installed option.
