Keeping a classic ‘concept’ in good condition for over 50 years after its motor show debut paid off recently when a 1954 Oldsmobile F-88 achieved an all-time record at auction with a winning bid of $US3,240,000, including buyer’s fees.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The General Motors concept car lasted through a fierce bidding war to become the highest selling car ever at a Barrett-Jackson auction, besting a 15-year record of $2 million given for a 1932 Hispano-Suiza J12 Binder.


Designed by famed GM stylist Harley Earl, the concept has a 324 cubic inch, 250hp V8 and four-speed Hydra-Matic transmission. Roughly the same size as a Corvette and with a fibreglass body, the F-88 is considered by many to be the epitome of automotive forward-thinking of the 1950s, with its open top and lightweight structure.


“While most of its brethren were destroyed after their debuts at GM’s Motorama shows, the gold-toned Olds survived this fate to become one of the most historically significant vehicles of its era,” said a Barrett-Jackson spokesman.


“Many automobile historians consider the roadster to be one of the greatest expressions of automotive design to ever come from North America.”

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact