Mercedes-Benz Group sales dipped 6% year on year to 568,400 cars and vans in the first quarter of 2024.
Mercedes-Benz Cars saw sales rise in the United States (+3%) and what the automaker called “a solid performance” in Europe, particularly in the UK (+43%) and France (+35%) while sales in Asia were “influenced by model changes and supply chain constraints”.
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Vans sales rose in China (+27%) and United States (+15%).
Cars sales fell 8% to 463,000 units in the first quarter with a decline in China due mainly to the ongoing ramp up of the top selling (Beijing Benz built) E-Class long wheelbase model which was expected to see volume accelerate in future quarters.
Demand for PHEVs resulted in a 6% rise but BEV sales dipped 8% to 47,500 units as the Smart Fortwo reached the end of its lifecycle (-30%).
Overall, electric vehicles accounted for 10% of total Q1 Cars sales and 19% including PHEVS.
Thailand was the 11th market to implement the Mercedes-Benz direct sales model in February 2024.
