Hyundai Motor has formed a new company in the US designed to provide information technology services for all Hyundai and Kia affiliates in the United States and Canada.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The new company is called Hyundai Information Service North America (HISNA).


“Combining the assets of both Hyundai and Kia into one effective unit will allow us to provide superior IT support and investment advantages for both companies,” said the company’s CEO Rich Hoffman.


Hoffman was director of information technology for Hyundai Motor America and Hyundai Motor Finance Company before his new appointment.


HISNA employs 113 full-time staff.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now