Ford plans to extend the leadership of its best-selling line of pickups and commercial vehicles by growing its truck business even further this year.
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The company said that F-series trucks are on track to deliver unprecedented “back-to-back” chart- topping sales of 900,000 or more for 2005.
The company also promises to extend its stronghold as America’s one-stop truck maker by expanding in every segment of its commercial truck business – including the introduction this month of a new player, the 2006 LCF.
“Ford is undeniably the powerhouse in the truck business,” said Ford division president Darryl Hazel. “We intend to extend our lead over the competition in pickups as well as the commercial vehicle business by continuing to deliver on our promises and build the best trucks in the industry.”
The F-series has been the only nameplate – car or truck – to cross the 800,000 sales mark in more than 30 years. It has done it nine times – and 2005 would be a 10th year. Last year, Ford set an all-time truck record with 939,511 F-Series sales and plans 2005 sales of 900,000 or more.
The strong selling rate of F-Series is leading Ford to make strong gains in the market. Since the introduction of the redesigned F-150 in September 2003, F-Series’ share of the full-size pickup segment has climbed 1.6% to 36.5%.
Ford also is America’s best-selling brand of Class 1 – 7 trucks and rules the commercial vehicle business with more than 40% share of the market.
This year, Ford’s commercial trucks are on track to outperform their industry-leading 2004 sales of nearly 325,000 units.
While the F-Series pickups appeal to buyers for both commercial and recreational use, the commercial trucks are designed to meet the needs of customers who need pure work-truck capability.
For every medium-duty truck sold, the automaker sells five ‘Super Duty’ pickups.”
The new 2006 LCF gives Ford an entry among low cab forward trucks, one of the fastest growing segments in the commercial vehicle industry.
