Fleet car sales in Germany increased 8% in 2004, to 603,400 units, reports Automobilwoche. This compares with a 1.9% fall in the private market, according to analysis in a new study by Dataforce.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Volkswagen leads the fleet market and increased its sales by almost 12% and its share of the fleet market to almost 25%. The second largest fleet supplier is BMW with a market share of 14%. It increased its sales by 26% compared to 2003.


The big loser in the German fleet market in 2004 was Mercedes-Benz. Its sales dropped 2.5% and it was overtaken by Audi to fill the third ranking position. Each has around 12% of the market.


The OEM with the highest grow in volume was Volvo, with sales up 38% thanks to strong sales of the V50. Volvo has just over 2% of the market, the same as Skoda, which also saw strong growth (+32%) in 2004.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact