DaimlerChrysler and the Hyundai Motor Company will hold company board meetings to approve an alliance between the two car manufacturers, according to Hyundai`s president.

Reports of the alliance however, from the Yonhap News Agency, brought a muted response from DaimlerChrysler who were unavailable for comment. Hyundai Motor, a unit of the Hyundai Group, were also playing it safe by not confirming the meeting, set for June 24th.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Also, news that Hyundai was in the process of making a separate bid for Daewoo, prior to the June 26th deadline, was neither confirmed nor denied by a Hyundai spokesman.

However, by creating a consortium with DaimlerChrysler in bidding for Daewoo, Hyundai hopes to overcome Korean Government opposition to Daewoo being swallowed up by its larger competitor.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact