Honda Motor Co. is to export Chinese-made cars to Europe and Asia next month, making it the first foreign car maker to launch a full-scale export operation on the mainland, an official reportedly said.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


“We have finished construction of our new factory and it will produce cars especially for the foreign market,” a spokesman for Guangzhou Honda told AFP, according to a report in China Daily.


He reportedly said output would be determined by demand, with the factory in the southern Chinese city of Guangzhou producing the company’s popular compact model Fit sedan, which will sell as a Jazz [variant] in Europe, [where a Japanese-built hatchback version is already sold].


The cars will be destined not just for European but also Southeast Asian markets, the anonymous spokesman added, according to the report.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact