Reuters reports that Volkswagen is in talks with Malaysian-based Proton Holdings for a partnership that could give the German manufacturer a foothold in Southeast Asia’s fast-growing auto market. The report cited as source a Volkswagen spokesman.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


“We’re talking with Proton about the possibilities of a co-operation,” a spokesman for Volkswagen in Germany said, declining to provide further details, Reuters reported.


Earlier on Friday, The Asian Wall Street Journal reported the two were negotiating, citing unnamed sources, but it was not clear whether a prospective deal would involve VW taking a significant stake in Proton – which has nearly half of the Malaysian market.


A tie-up could give Volkswagen access to Proton’s production capacity, which could be used to make cars for sale in Southeast Asian countries, it said.


Proton is rapidly losing share in its home market as protection is gradually removed under AFTA trading rules and the company’s profits have slumped. As capacity utilisation drops at its plants, it has been speculated that the company would become interested in getting a partner to utilise it in some way.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact