Nissan is swapping the military music that appeared in a recent controversial ad for its US-built Titan pickup trucks.
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According to Down Jones, in the place of “Colonel Bogey’s March,” a whistling tune that figured prominently in the 1957 film “The Bridge on the River Kwai,” the ad will now feature music from “Stripes,” the 1981 Bill Murray movie about slackers joining the US Army.
The switch was confirmed to the news agency by a spokesman for the company’s ad agency, Omnicom Group Inc.’s (OMC) TBWAChiatDay. The ad shows Nissan’s Titan trucks moving in parade-like fashion.
Use of the music from “The Bridge on the River Kwai” reportedly sparked a measure of protest from consumers.
The movie told the story of prisoners of war forced to build a bridge for their Japanese captors, and some viewers felt it was inappropriate for a Japanese vehicle maker to make use of the theme, Dow Jones noted.
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By GlobalData
