Nissan Europe sales slumped 19.5% year on year to 34,290 vehicles in November, as Korean rival Kia reported a rise of about the same amount.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
But Nissan can take some comfort from the fact that, for the 11-month period from January to November 2005, sales were up 2% to 508,393 units, reflecting global promotional campaigns that ended around October.
Nissan France sales dropped 34.8% to 2,785 units in November but were up 1.2% to 44,727 year to date.
German sales of 3,694 units were off 33.6% last month and 50,106 units YTD were 8.4% down from last year.
In Italy, it was also two downs, 2,924 units in November (-35.3%) and 51,424 units YTD (-22.9%).
The Japanese automaker is on a roll in Russia, though. There, Nissan sold 4,600 units in November, up 70.1% on last year. In January to November 2005, sales rose to 41,536 units, up by 72%.
In the troubled Spanish market where it has a manufacturing presence, Nissan sold 5,177 units in November, down 19.7%. But YTD sales rose 5.7% to 65,385 units.
In the UK, also home to one of its car plants, Nissan sold 5,747 units, down 33.4%, in November but YTD sales inched up 0.3% to 98,713 units.
The UK-built Micra remained Nissan’s top seller in Europe but YTD volume of 149,113 units was off 4.5%.
