Malaysia’s biggest car maker, Proton Bhd, has formed a partnership with the country’s second-biggest lender to offer car loans to its customers, according to Reuters.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Proton and Commerce Asset-Holding Bhd will invest 250 million ringgit ($US65.8 million) in a new company called Proton Commerce Sdn Bhd, Proton told the stock exchange in a statement cited by the news agency.

The venture will start operating early next year, Proton said in a separate media release, according to Reuters, which added that sales of Proton cars fell 27% in the firm’s first quarter to end-June from a year earlier, which analysts said was partly due to a lack of new models compared with foreign competitors.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact