Hyundai Motor this week began taking preorders for its new Casper mini SUV ahead of its official launch in South Korea later this month.

The country’s largest vehicle manufacturer unveiled its new entry-level SUV model, described as a cross between a city car and a crossover, at the beginning of September.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

It comes with a choice of one-litre multi-point petrol injection and direction injection engines.

The new vehicle measures 3,595 mm in length, 1,595 mm in width and 1,575 mm in height and is understood to be based on the Hyundai i10 platform.

It is priced between KRW13.8m and KRW18.7m (US$11,755-US$15,928) in its domestic market.

Hyundai said it began accepting orders only through its official online channel as it looks to increase contactless car purchases during the pandemic.

The car will be officially launched in South Korea on 29 September using various digital online events and marketing channels.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact