General Motors has named Santiago Chamorro president and managing director of GM South America, effective immediately.

Chamorro will head implementation of planned key investments in South America, as well as ramping up production as the industry emerges from the global semiconductor shortage and the COVID pandemic, said Steve Kiefer, GM SVP and president, GM International.

In his new role, Chamorro will report to Kiefer and will relocate from Michigan – where he was most recently VP, global connected services – to Sao Paulo.

Jeff Massimilla, GM executive director, connected customer and mobility services, replaces Chamorro.

“Santiago has a deep knowledge of our South American markets, as well as strong relationships through our global organisation. This positions him well to continue to link our business in South America with GM’s global vision of the future,” said Kiefer.

Chamorro previously held positions as president of GM Colmotores in Colombia, GM South America sales, service and marketing general manager and GM Brazil CEO.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now