Ford on Tuesday said it was reviving a $US5-a-day lease offer on base versions of its Ford Mustang coupe, as Detroit car makers raise incentives in a year-end sales push, Reuters reported.
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The news agency noted that Ford offered the same deal earlier this year on its Mustang and Ford Ranger pickup as a tie-in with its centennial, recalling company founder Henry Ford’s decision to raise his factory workers’ wages to $5 a day.
Ford, General Motors and Chrysler have tweaked their rebates, no-interest loans and other incentives over the past few weeks to boost year-end sales, Reuters said.
But the news agency said none so far have raised incentives as quickly as they did in years past when GM went all-out in year-end efforts to grow its market share, forcing Ford and Chrysler to respond.
GM executives have said that, although a third straight year of market share gains was unlikely in 2003, they were satisfied with their performance so far this year, Reuters added.
