Nissan promises to be back at the North American International Auto Show in Detroit next year.
The company pulled out of the show – and other global shows – after the 2008 event.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
But Carlos Tavares, chairman of Nissan Americas, told the Detroit Auto Dealers Association, sponsor of NAIAS, that the show “is an excellent forum for us to place a spotlight on products that will be carrying us all into the future.”
Nissan is the fifth largest carmaker in the US.
Earlier, Tavares had told an audience of automotive analysts that Nissan had “successfully weathered the worst crisis in the history of our industry. We’re launching new product and our business is growing throughout the Americans region and globally.”
Nissan’s US sales grew by about 18% in 2010, matching Ford for the largest percentage gain last year among the industry’s top players.
