Toyota’s luxury brand Lexus has tapped Australian superstar singer Kylie Minogue to launch the CT200h full hybrid hatchback here in the UK.
“The new relationship will see Kylie – one of the world’s most iconic performers – supporting the introduction of the new CT200h through the cross-media ‘Quiet Revolution’ marketing campaign and publicity. In addition to appearing in the upcoming TV commercial and print advertisements, Kylie will take delivery of her own personally specified CT200h,” the automaker said.
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Lexus will also be lead sponsor of Kylie’s Aphrodite – Les Folies 2011 UK tour – claimed to be one of the most visually spectacular and technically complex shows ever staged here.
Minogue, a successful actor (starting in Aussie TV soap Neighbours), singer, dancer, model and designer, said: “I am absolutely delighted to be working with Lexus on the launch.”
Lexus director Belinda Poole said: “Kylie is the perfect ambassador for Lexus… [She] has the energy, style and exceptionally popular public profile that will reach directly to customers new to the brand.”
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