Mazda Motor on Thursday said it booked a US$33m loss for the fiscal third quarter to 31 December after government incentives ended and the strong yen.

The group net loss of JPY2.7bn reversed a net profit of JPY4.4bn a year ago, AFP noted.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“While demand for new cars was robust in the first half of the fiscal year, owing to the scheme of government subsidies on eco-cars, demand decreased significantly in the third quarter of the fiscal year due to a backlash from the expiration of the subsidy scheme. Also, the trend of a strong yen continued,” the automaker said in a statement.

Mazda’s loss defied the average forecast for a JPY1.76bn profit based on a survey of seven analysts by the Nikkei business daily.

Operating profit plunged to JPY1.1bn from JPY11.1bn a year earlier while sales remained nearly flat at JPY560bn.

Nine-month results were, however, written in black as an operating profit of JPY13.2bn was up JPY24.2bn on sales up 11% to JPY1,717.9bn and net profit of JPY2.8bn was up JPY19.2bn year on year.

Japanese retail volume rose 2% to 153,000 units while North America retails rose 13% to 257,000 units, mainly owing to increased sales of the CX-7 and CX-9. European sales fell 12% to 155,000 units but China increased 31% to 186,000 units. In other markets volume was up 23% to 206,000 units thanks mainly to Thailand and other ASEAN countries. Total global retail volume was up 11% to 957,000 units.

For the full year the company continued to forecast sales of JPY 2,300bn, operating income of JPY25bn and net income of JPY6 and global unit sales up 10.6% to 1,320,000 units.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact