Toyota will launch a seven-seater hybrid called the Prius + at Geneva next month as well as a Yaris hybrid, a direct competitor for Honda’s recently launched Jazz hybrid.

The company’s UK unit said the model would be similar to the five-seat Prius V launched in Detroit last month.

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UK sales are expected before 2012.

Toyota also said it would soon launch a Yaris hybrid which will be built in France.

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