Ford acquires Electriphi - Just Auto
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Ford acquires Electriphi

By Graeme Roberts 17 Jun 2021

More M&A and vertical integration in CASE - this time for Ford and a charging management software specalist.

Ford has announced it is acquiring Electriphi, a California-based provider of charging management and fleet monitoring software for electric vehicles.

Electriphi’s workers and services will be integrated into Ford Pro – the new global business within the automaker committed to commercial customer productivity and to developing the most advanced charging and energy management.

While more commercial vehicle customers are considering all-electric vehicles, charging management remains a hurdle to mass adoption. Ford Pro plans on using its claimed leadership position in the commercial vehicle market, its vehicle offerings and Electriphi’s technology to help customers with this transition.

“As commercial customers add electric vehicles to their fleets, they want depot charging options to make sure they’re powered up and ready to go to work every day,” said Ford Pro CEO Ted Cannis. “With Electriphi’s existing advanced technology IP in the electric vehicles and services portfolio, we will enhance the experience for commercial customers and be a single- source solution for fleet-depot charging.”

Ford Pro estimates that the US depot charging industry will grow to over 600,000 full-size trucks and vans by 2030. This acquisition supports Pro’s target to capture over US$1bn of revenue from charging by 2030.

“Customers have been clear – electrification of their fleets is inevitable, with significant economic and sustainability benefits. They now need solutions that enable a seamless transition to electric vehicles,” said Electriphi CEO and co-founder Muffi Ghadiali.

Based in Silicon Valley, Electriphi’s 30 employees have developed and deployed a purpose-built electric vehicle fleet and charging management platform that simplifies fleet electrification, saves energy costs, and tracks key operational metrics like real-time status of vehicles, chargers and maintenance services. The firm claims to bring expertise in charging infrastructure, commercial electric vehicles and enterprise software, with a proven record of reliably providing services to government, commercial businesses, energy utilities and OEMs.

Electriphi’s charging platform will complete Ford’s purpose-built, charging ecosystem services for commercial customers, including employee home charging, public charging and e-telematics solutions.

Customers in North America can sign up for Electriphi charge management services now and Ford Pro plans on making these services available in Europe later.

The Electriphi acquisition is expected to close this month. Terms are not being disclosed.