Blog: Simon WarburtonWhat's in a name part 2

Simon Warburton | 22 July 2010

What's in a name part 2.

I've speaking quite a bit today (22 July) to Iran Khodro (IKCO) and a very helpful bunch they were too.

And it looks like - despite Iran's current difficulties and the the constant threat of sanctions - as if its car business is making strenuous efforts to look to its near - and not so near - neighbours for export potential.

A new family of Runna models is also being evaluated with the IKCO board meeting imminently to discuss its transition from small scale to mass production.

Its name of course has an immediate application in English, so I asked whether it meant anything in the local lingo.

The reply came: It means: "Something that can run on wheels" in Farsi.

Can't argue with that.


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