Blog: Glenn BrooksThe return of the shark-nose BMW grille

Glenn Brooks | 26 March 2014

Which looks more like a BMW? This, or the current 6 Series? Exactly.

Which looks more like a BMW? This, or the current 6 Series? Exactly.

During last week's F-TYPE Coupé launch, its designer mentioned in passing the slightly forward lean of its grille. Which made me think of the way BMWs once were. It seems someone else has been having similar thoughts.

To my way of thinking, BMW was bonkers to throw away what a branding person would term a 'signature feature'. The Hofmeister Kink would never be allowed to go away, so why was the the shark profile front end steadily phased out? I reckon these beautiful renderings prove the point that it should return.

NEWS

BAIC eyes 2025 phase-out for gasoline cars - report

Beijing Automotive Group (BAIC) is reportedly planning the phase-out of conventional fuel-powered cars sold under its own brand by 2025 as part of an ambitious new energy cars campaign....

BLOG

Colossal China powers on

I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....

NEWS

Euro NCAP names a zero stars Fiat

Euro NCAP has rounded off its busiest year with new safety ratings for 15 more car models, including zero for a Fiat model many probably thought was obsolete by now....



Forgot your password?