Blog: Dave LeggettThat's some Stephens anecdote

Dave Leggett | 5 February 2008

I'm no expert on doing interviews with industry execs, but I think it is very important to try and get some insight into the character, draw out the human angle, as part of the exercise. You are still just two people having a conversation (the PR person usually mute unless needed), even if you both know why you are there and what the objectives are.

Anecdotes from the interviewee that you can actually use (some of the best have to stay off the record) or impart some sort of insight are a real bonus. The one at the start of Rob Golding's interview with Tom Stephens (GM's global powertrain manager) is certainly a bit different and I think it succeeds better than most in giving us the human angle...

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