Blog: Glenn BrooksTata Nano relaunched with 'kickassness'

Glenn Brooks | 30 August 2013

Sweeties. Checking their beaties.

Sweeties. Checking their beaties.

Tata Motors has changed its mind. The Nano is no longer the car to get millions of Indian families mobilised. Instead, it's to be the darling of a new generation. That's the thinking behind a gloriously cheesy new campaign.

The companys says this TV ad has also had more than five million hits on YouTube in the last 30 days. I have to admit, the tune is pretty catchy, but what exactly is a beaty?

If the campaign works, then we will be witnessing the start of the much needed comeback of the embattled Nano and Tata Motors' home market operations. It's shocking to think that Toyota and Honda outsold the brand's passenger cars in India last month. Tata was pushed down to sixth place in July (Maruti, Hyundai and Mahindra retained their usual top three slots).

 

NEWS

Thai sales rise 7% in August

Thailand's new vehicle market expanded by 6.8% year-on-year to 67,962 units in August, compared with 63,609 units a year earlier, according to data released by the Federation of Thai Industries....

NEWS

Volvo Car UK announces XC40 price and specs

Volvo Cars UK said it new XC40 "urban SUV" is now available to order in the UK with prices starting at GBP27,905 for the T3 Momentum version....

BLOG

Colossal China powers on

I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....



Forgot your password?